The Amazon Great Republic Day Sale 2026 is officially live for all customers as of January 16th. While thousands of products are discounted, the smartphone category is the clear winner this year. Day 2 (January 17) has brought even deeper “Limited-Time Coupons” on premium flagships like the iPhone 17 Pro and the new Samsung Galaxy S25 Ultra.
In this guide, we break down the effective prices after bank offers, exchange bonuses, and hidden coupons to help you find the absolute best value for your budget.
🚀 Quick Summary: Top 3 Value Flagships Today
If you are in a hurry, here are the top deals currently trending:
- Best Overall: iPhone 17 Pro (256GB) – ₹1,25,400 (Effective Price)
- Best Android: Samsung Galaxy S25 Ultra – ₹1,19,999 (Effective Price)
- Best Slim Flagship: iPhone Air (New for 2025) – ₹91,249 (Effective Price)
Detailed Analysis: Best Smartphone Deals (January 2026)
1. iPhone 17 Pro (256GB) – The Professional’s Choice
The iPhone 17 Pro is seeing its first major price cut since launch. Amazon has introduced a unique “Coupon” system for this sale that stacks with bank discounts.
- Listing Price: ₹1,34,900
- Direct Coupon: ₹6,500 Off (Apply on product page)
- SBI Credit Card Offer: ₹3,000 Instant Discount
- Final Effective Price: ₹1,25,400
- Why Buy: With the A19 Pro chip and the new Titanium frame, this is the most powerful phone in the world right now.
2. iPhone Air (256GB) – The 2026 Trendsetter
Apple’s new ultra-slim iPhone Air (measuring just 5.9mm) is the most searched phone this sale.
- Listing Price: ₹1,19,900
- Total Savings Today: ₹28,651 (Inclusive of a massive ₹18,651 Republic Day Coupon + Bank offers)
- Effective Price: ₹91,249
- Why Buy: It offers the same A19 Pro chip as the Pro models but in a lighter, more portable design.
3. Samsung Galaxy S25 Ultra – The AI Powerhouse
Samsung’s Galaxy S25 Ultra remains the king of productivity with its integrated S-Pen and Galaxy AI features.
- Original Price: ₹1,29,999
- Effective Sale Price: ₹1,19,999
- Exchange Bonus: Up to ₹44,000 (Highest in the industry right now)
- Why Buy: Ideal for those who need the best zoom camera and long-term 7-year software support.
📊 Comparison Table: Flagship Price Drops 2026
| Model | Original Price | Sale Price | Best Bank Offer |
| iPhone 17 Pro | ₹1,34,900 | ₹1,25,400 | SBI Credit Card |
| Samsung S25 Ultra | ₹1,29,999 | ₹1,19,999 | HDFC / SBI Cards |
| OnePlus 15 | ₹76,999 | ₹68,999 | ICICI Bank |
| iQOO 15 5G | ₹76,999 | ₹65,999 | Flat Discount |
💡 Expert Buying Guide: How to Stack Discounts
To get the prices mentioned above, you must follow these steps in order:
- Check for “Apply Coupon”: Most flagships have a checkbox below the price. If you don’t check this, you will pay ₹6,000 – ₹18,000 more.
- Use SBI Cards: The 10% instant discount is capped, but for flagships, it usually gives a flat ₹3,000 extra off.
- Amazon Pay ICICI Card: If you are a Prime member, the 5% Unlimited Cashback often results in a higher saving than the flat bank discount for any phone priced above ₹80,000.
- No-Cost EMI: Look for the 6-month and 9-month No-Cost EMI options to manage your cash flow without extra interest.
Final Verdict: Which One Should You Pick?
- For the Best Performance: The iPhone 17 Pro is unmatched.
- For the Best Value Under 1 Lakh: The iPhone Air is currently at an all-time low.
- For the Best Display/Zoom: The Samsung Galaxy S25 Ultra wins.
If you are looking for more affordable options, check our updated list of the best smartphones under 20000 in India to see how mid-range 5G phones compare.